Porsche Ulaanbaatar

In 2015, Porsche, an international luxury carmaker, hosted its first Porsche World Road Show for consumers and enthusiasts in Mongolia through its Ulaanbaatar headquarters.

We supported the company when the traditional adventures of a world-famous brand became internationally acclaimed in Mongolia.

Feature work

First and foremost, we aim to mobilize word of mouth and the media based on the resources we have for the PWRS event. A media tour was organized with influential online motorcycle enthusiasts and a total of 11 top-level media editors to reveal the secrets of Porsche Ulaanbaatar’s plans for the coming years.

We also took full advantage of media advertising opportunities during Mr. Martin Limbert, Porsche’s Asia Pacific Operations Visit Mongolia, to successfully place a message that the Porsche brand is very different in value from other car brands.