Brand strategy, Events, Launch, Media, Publishing
About This Project

In 2019, the EMPR team worked exclusively with ZEELMN, a peer-to-peer lending platform to launch 6-month marketing and PR campaign to position the service as the most competitive alternative to accessing finance. In its first month, the campaign’s branded video garnered over a half million views. Within a year the platform secured a pledge of partnership from ADB to become the first recipient of its equity funding in Mongolia.