Climate Reality Leadership Corp Ulaanbaatar Training

About This Project

Client: Climate Reality Project

Location and Dates

Ulaanbaatar, Mongolia | 2 and 3 October 2025

Focus: Climate leadership, public engagement, climate advocacy

Project Summary

Mongolia hosted a high-profile visit by H.E. Al Gore alongside the announcement of Climate Reality leadership training for Mongolians. The engagement required a disciplined communications approach to position the visit as both a diplomatic milestone and a catalyst for national climate capacity-building.

Scope of Services

EMPR was appointed to design and deliver a comprehensive media and public outreach programme to set the tone for the visit, ensure message discipline, and maximise national reach across media, civil society, and professional networks.

Strategy and Delivery

EMPR implemented a multi-layered communications plan, including:

  • Strategic media planning and narrative development

  • Official media announcements and press coordination

  • Broadcast, print, and digital media engagement

  • Production and distribution of official video and explainer content

  • Targeted news seeding across climate policy, civil society, youth, professional, and government-linked communities

  • Coordination of a flagship national television interview on TenGer TV

Media Engagement

EMPR secured coverage across leading Mongolian outlets, including national broadcasters, business media, digital platforms, and print publications. Outreach extended beyond traditional media into semi-organised climate, youth, and professional networks to reinforce credibility and public understanding.

Results

  • Over 50 pieces of media coverage across broadcast, online, and print platforms

  • Strong national visibility for both the visit and the Climate Reality Ulaanbaatar training programme

  • Consistent framing of Mongolia as an emerging climate leadership hub

  • High engagement from civil society, youth leaders, environmental journalists, and policy communities

  • Strengthened relationships with key media and stakeholder networks

Impact

The campaign successfully elevated the visit from a standalone event to a broader narrative on climate leadership, skills transfer, and long-term capacity building. EMPR’s structured, government-grade communications approach ensured clarity, credibility, and sustained public attention.